In addition to serving as a senior strategy lead, Heidi is CanaleComm’s unofficial chief scientific officer—always ready to “get her geek on” as she dives deep into the science that makes each client unique.
Since joining CanaleComm in 2011, Heidi has put to use her background in science, innate storytelling skills and strategic thinking for clients ranging from the smallest of venture-backed biotech startups to the largest healthcare company in the world. She’s passionate about simplifying scientifically complex stories into messages that are compelling for audiences important to life science companies, including investors, potential partners and patients.
Heidi has planned and implemented award-winning public relations campaigns resulting in media coverage by outlets such as The New York Times, The Wall Street Journal, Bloomberg News, IN VIVO, BioCentury, BioWorld Today andBiotech Nation. Prior to CanaleComm, Heidi served as account supervisor at Russo Partners, working primarily with early-stage biotech companies and research institutions.
She holds a Bachelor of Science in biochemistry with a minor in mathematics from Mount Saint Mary’s College in Los Angeles, and a Ph.D. in macromolecular and cellular structure and chemistry from The Scripps Research Institute in San Diego.